Bonnie Crawford, Vice President and General Manager of Umo, says, “Our partnership with MCTS gives riders a more equitable travel experience and we are proud to be part of the evolution of mobility in Milwaukee.” MCTS’s new automated fare payment system is operated through Cubic, and includes the Umo mobile app. This is a key piece of transportation equity, and a way to grow loyalty among riders at time when residents are looking for alternative transportation options,” said Milwaukee County Executive David Crowley. “I’m glad to see MCTS removing cost barriers and improving the transit experience for riders. “We are always looking at ways to enhance the rider experience and introducing Milwaukee to a more regional and national travel planning system is not only going to do that but make it easier for new riders to try public transit.” With WisGo’s account-based system, riders get access to the best price through fare capping, a simpler fare structure, and the convenience of multiple ways to pay,” said Interim Managing Director Denise Wandke. “Milwaukee County deserves what transit-savvy cities around the globe offer: a flexible, easy-to-use fare collection system.

Riders will have through September to make the switch from the current M-Card system to WisGo. Then, the WisGo system goes live in April. The rollout happens in two phases: full Umo mobile app features start in March.

Riders pay as they go, saving money the more they ride, without the need to purchase a daily, weekly, or monthly pass. Milwaukee County Transit System’s new fare collection system, called WisGo, caps bus fares.

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